Dubai International Advisory Consultants
- +971 568072491
- AA2 504-03, Al Abbas Building 2, Bur Dubai, Dubai
Dubai International Advisory Consultants
Protect your brand with expert trademark registration in Dubai, ensuring legal exclusivity, market recognition, and long-term business security for your brand name, logo, and slogan across the UAE.
Your brand is one of your most valuable business assets. In Dubai’s competitive and internationally diverse market, an unregistered brand is vulnerable to imitation, infringement, and misuse by competitors. Trademark registration in Dubai gives you the legal right to exclusively use your brand name, logo, slogan, or packaging design and to take legal action against anyone who uses it without your permission.
Dubai International Advisory Consultants are business setup consultants in Dubai with 14+ years of experience in trademark registration, brand protection, and intellectual property services for businesses across the UAE and internationally. Our trademark registration service in Dubai handles the complete registration process with the UAE Ministry of Economy and Tourism, from initial trademark search through to certificate delivery, without requiring your personal attendance at any government office.
Trademark protection in the UAE is governed by Federal Decree-Law No. 36 of 2021 on Trademarks, which replaced Federal Law No. 37 of 1992. Industrial property (patents and industrial designs) is governed separately under Federal Law No. 11 of 2021. This updated trademark legislation strengthens brand protection standards in the UAE, aligns the country with international IP frameworks, and expands the categories of marks eligible for registration.
Under this law, the following can be registered as trademarks in the UAE:
Once registered, a UAE trademark is valid for 10 years from the application date and can be renewed indefinitely. The trademark owner holds exclusive rights across all seven emirates under a single national registration. Registration is handled by the Ministry of Economy and Tourism (MoET) — formerly known as the Ministry of Economy (MoE) — the central federal authority responsible for all UAE trademark applications, examinations, and publications.
The cost of trademark registration in Dubai depends on the number of Nice Classes you register under and whether you use professional filing assistance. Here is a transparent breakdown based on current MoET published fees:
| Cost Component | Amount (AED) | Notes |
|---|---|---|
| Trademark Enquiry Fee (optional) | 350 | Optional preliminary official search/enquiry service, separate from our own search |
| Trademark Examination Fee (standard) | 750 | Per class; MoET reviews within approximately 20 working days |
| Trademark Examination Fee (expedited) | 2,250 | Optional 1-business-day examination for urgent filings |
| Official Trademark Bulletin Publication Fee | 750 | Payable once the application is accepted |
| Trademark Registration Fee | 5,000 | Payable after the 30-day objection period ends |
| Government fees per class (standard route) | AED 6,500 | Examination + publication + registration, single class |
| Professional Filing Assistance | 3,000 – 6,000 | Our consultant fee for full application management |
| Estimated Total per Class | AED 9,500 – 12,500 | Government and consultant fees combined, single class |
| Multi-Class (Additional) | From AED 6,500 + reduced consultant fee | Per extra Nice Class beyond the first registered class |
| Trademark Renewal (10-year) | AED 8,250 | MoET’s published normal renewal fee, payable during the final protection year |
Late payment also carries government penalties worth planning around: a delayed Trademark Bulletin publication fee attracts a fine of AED 100 per month (up to AED 1,000 per year), and a delayed final registration fee attracts AED 1,000 per month (up to AED 10,000 per year). Our team tracks these deadlines so they are never missed.
Note: Government fees above are based on current MoET published rates and are subject to change. Our consultant fee covers the complete filing process including trademark search, application preparation, official correspondence, Trademark Bulletin publication coordination, and certificate receipt. For multi-class registrations, we provide a consolidated service that reduces the per-class administrative cost. Contact us for a personalised exact quote.
The UAE trademark registration process follows a defined sequence managed by MoET. Understanding the timeline helps you plan your brand launch and marketing strategy without risking operating on an unregistered mark:
| Stage | Timeline | What Happens |
|---|---|---|
| Trademark Search | 1 – 3 days | We search the MoET database to identify likely conflicts before you file |
| Application Filing with MoET | 2 – 5 days | Complete application submitted with all required documents |
| MoET Examination | Approximately 20 working days (MoET’s published service standard); expedited 1-business-day examination is available for an additional fee | Ministry reviews for distinctiveness, conflict, and compliance |
| Official Trademark Bulletin Publication | Approximately 2 – 4 weeks after approval | Public announcement allowing a 30-day objection period |
| Objection Period | 30 days from publication, generally running alongside the publication step | Third parties can challenge; we coordinate any response needed |
| Final Fee Payment and Certificate Issuance | 2 – 4 weeks after the objection period closes | Registration fee paid, certificate issued by MoET |
| Total Estimated Timeline | Approximately 3 – 4 months | Standard UAE registration with no complications or objections |
Important: This timeline reflects MoET’s published service standards — a 20-working-day examination decision, a 30-day statutory objection period following Bulletin publication, and certificate issuance after final fee payment. If a third party files a formal objection, resolving it adds additional time beyond this standard timeline; the exact extension depends on the nature of the case. We do not currently have data suggesting standard, unopposed examinations routinely take materially longer than MoET’s published service standard, so we rely on that published figure rather than an unverified estimate. Our team monitors your application throughout and responds to any MoET queries immediately to prevent avoidable delays.
The UAE follows the Nice International Classification system, which groups all products and services into 45 trademark classes (Classes 1 to 34 for goods, Classes 35 to 45 for services). Your trademark registration in UAE must specify the exact class or classes that cover your business activities. Registering under the wrong class means your trademark does not protect your actual products or services.
| Class | Category | Covers (Examples) |
|---|---|---|
| Class 35 | Business Services | Consultancies, marketing agencies, accounting firms, admin services |
| Class 42 | Tech and IT Services | Software development, SaaS platforms, IT consultancies |
| Class 43 | Food and Drink Services | Restaurants, cafes, hotels, catering services |
| Class 25 | Clothing and Apparel | Fashion brands, clothing manufacturers, footwear, accessories |
| Class 44 | Medical and Beauty | Clinics, beauty salons, wellness centres, spas |
| Class 9 | Electronics and Software | Electronics brands, downloadable software, tech hardware, digital products |
| Class 30 | Food Products | Packaged food, beverages, coffee, bakery, spices, confectionery |
| Class 36 | Finance and Real Estate | Financial services, insurance, banking, real estate brokerage |
| Class 45 | Legal and Security Services | Legal firms, security companies, IP licensing, personal services |
These examples are illustrative only. Final classification depends on the precise goods and services you register, for example, food delivery logistics can fall under Class 39 rather than Class 43, downloadable software is generally Class 9 while SaaS and software development services generally fall under Class 42, and pharmacy-related activities can span pharmaceutical products, retail services or professional services depending on what is actually being offered. If your business operates across multiple product or service categories, you may need to register under multiple Nice Classes. Each additional class requires a separate filing fee. Our trademark consultants confirm the correct classification for your specific business model before any fees are paid, eliminating the risk of a misfiled application.
Not every name, logo, or slogan qualifies for trademark registration in the UAE. MoET can reject an application, and understanding the common grounds for rejection before you file helps you avoid the cost of a failed application. A mark is generally at risk of rejection if it is:
A thorough trademark search before filing helps flag the most common of these issues; particularly conflicts with earlier marks, though it cannot guarantee acceptance, since MoET makes the final distinctiveness and compliance assessment during examination.
To file a trademark registration in Dubai, you will need to prepare the following documents. Our team reviews and verifies your complete package before submission to avoid rejection or delay.
Our trademark registration process in Dubai is managed end-to-end by our trademark team, in coordination with MoET-registered trademark agents and legal partners where formal agent registration or legal representation is required. Here is exactly how we handle your application from start to certificate delivery:
If you are applying for a trademark under a company that has not yet been formally set up, our PRO services in Dubai team can coordinate your trade license and Power of Attorney documentation alongside your trademark filing so both processes move in parallel rather than in sequence.
Dubai’s position as a global trade hub means entrepreneurs and businesses from across Africa, Asia, Europe, and the GCC regularly register trademarks in the UAE to protect their brands when trading here. Whether you are based in Nigeria, South Africa, Kenya, India, Pakistan, the UK, or anywhere else in the world, you can register your trademark in Dubai without visiting the UAE.
Our team has processed trademark applications for clients in 30+ countries. Contact us for a free initial assessment of your trademark before any fees are committed.
A trademark application that is misfiled, wrongly classified, or missing a properly attested Power of Attorney is one of the most common reasons for MoET rejection or delay — and a rejected application still costs the examination fee. Here is what our trademark registration service in Dubai provides:
The good news is that many businesses and individuals are eligible to register a trademark in Dubai. Whether you’re a UAE citizen, a business owner, or a foreigner operating in the UAE or in countries that offer similar rights to UAE nationals, you can secure your trademark. If you’re involved in commercial, industrial, professional, or service activities, this step is crucial for your business.
See the Step-by-Step Process above for the full sequence we manage on your behalf, in short: application filing, MoET examination, Trademark Bulletin publication with a 30-day objection window, and certificate issuance once the final registration fee is paid.
See the timeline table above, MoET’s published examination standard is approximately 20 working days, and a straightforward application with no objections is typically fully registered in around 3 to 4 months in total once publication, the objection window, and certificate issuance are included.
See the cost table above for the full breakdown. In short: MoET’s government fees total roughly AED 6,500 per class (examination, Bulletin publication, and final registration combined), plus our professional filing fee. Renewal after 10 years currently costs AED 8,250 per MoET’s published rate. Request an itemised quote for your specific case.
Once registered, your trademark is valid for 10 years. After that, you can renew it for another 10 years to maintain your exclusive rights. It’s a long-term investment in your business’s identity and future.
Yes, you can. Dubai follows the Nice Classification system, which organises goods and services into 45 different categories. During your application, simply specify which classes your trademark should cover, whether it’s a single category or multiple.
If someone objects during the 30-day publication period, you’ll have the opportunity to respond. MoET will review the objection and your response, and a decision will be made. Depending on the situation, your trademark may be approved, modified, or rejected — and a rejected applicant has the right to appeal to the Appeals Committee within 30 days of the decision. Having an expert by your side during this stage can make a meaningful difference to the outcome.
If you are located outside the UAE, or if you are filing through a registration agent such as DIAC, MoET requires a notarised and legally translated Power of Attorney authorising the agent to act on your behalf. UAE-based applicants filing in their own name do not strictly require one, but using an experienced agent is still recommended to reduce the risk of a misfiled or rejected application.
Trademark registration protects brand identifiers, names, logos, slogans, and packaging, that distinguish your business in the market, and is filed with MoET. Copyright protects original creative works such as written content, designs, software, and artistic works. Copyright arises automatically on creation, but voluntary copyright deposit is also available and is handled by the Ministry of Economy and Tourism, the same authority responsible for trademark registration. Most businesses need trademark registration first, since it protects the brand assets used in daily trading.
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Reviewed by: Adil Ahmad, UAE Business Setup and Trademark Filing Specialist at Dubai International Advisory Consultants, in coordination with DIAC’s registered trademark agent and legal filing partners Experience: 14+ years supporting UAE company formation, brand protection and government application coordination Last reviewed: 4 August 2026 Official sources checked: Ministry of Economy and Tourism (MoET) trademark service listing, WIPO Madrid System
Government fees, processing timelines and document requirements can change. Applicants should confirm current MoET fees and obtain an itemised quotation before submitting an application or paying government fees.
